Promote Stephanie Beaute’s new men’s products, and increase sales and brand awareness.
WHAT WE HAVE DONE
We created a campaign that aimed to bring out the “gentleman” side in men through unique scenarios for each influencer.
We selected three artists recognized in the arts in Quebec who corresponded to our client’s target clientele, and we created an official advertisement inspired by each influencer’s brand.
We created three boxes of a few influencers’ favourite products for the call-to-action. each was bearing the name of the influencers; for example, the Jonas box…
Each personality had to post their official advertisement and a series of Instagram stories on their profile to participate in the promotion.
In addition, we activated the influencer campaign with a press relations tour and a media amplification strategy to get our client more results.