Increase brand awareness in Quebec by associating it with a personal development and fitness activity.
WHAT WE HAVE DONE
To mark the start of a new year, we have created a full day of body activation workout combined with self development activities for our client Lululemon.
+ Selection of 8 influencers with a healthy and active lifestyle.
+ Shopping session at the Lululemon boutique in Montreal’s Mile-End.
+ Organization of physical activity (boxing) powered by Studio Locomotion and a personal development coaching session given by a certified Lululemon coach.
+ Conversion: Stories during the shopping session. Publication and Stories during the activation day. Publish and share a video recap of the activity.